LOUD lips. Louder eyes.
Lipsticks, glosses, liners, shadow palettes and mascara in colours that do not whisper. Every product page lists the shade, the finish and the full ingredient list.
The fine print, UP FRONT
What we promise before you pay.
Every ingredient listed
The full INCI list sits on each product page, not hidden in a PDF.
Swatched in daylight
Shade photos are taken without filters so the colour is the colour.
Patch-test note
A small skin test first for any new product, near the eyes especially.
30-day returns
Unopened products come back for a refund.
Newest on the WALL
Tap a can. Meet the shade
Eight signature shades, each with its finish and what we would wear it with.
Brickwork
A warm brick red that looks good on every undertone. Press it on with a finger for a stain, or swipe it for full cover.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Poster Red
A true cool red in a liquid formula that dries to a matte finish. Blot with a tissue to soften the edge.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Cherry Tag
A loud cherry-pink with a satin glow. Try it with bare eyes, or dare it with a pink wash of shadow.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Bubblegum Tag
A sheer, juicy pink tint that builds from a flush to a bold stain. Layer a gloss on top for shine.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Concrete Nude
A creamy dusty nude for a no-shout day. Define the edge with the matching lip pencil.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Plum Alley
A deep plum that goes from soft to gothic depending on how much you build. A good partner for smoky liner.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Tangerine Stencil
A bright orange glass-gloss that reads coral on lighter skin and burnt orange on deeper skin.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Midnight Berry
An almost-black blue-berry for after dark. Wipe the applicator edge and apply in thin coats.
Shades look different on every screen and every skin tone. Swatch photos are shown without filters; ask us if you want a closer match.
Steal a look. REMIX it
Each recipe uses products from the wall. Swap any shade for your own.
Neon Tag
Poster Red
After Dark
Left by REAL wearers
Poster Red stays put through a whole shift and the edge blots soft. The ingredient list was right there on the page.
Bought the Night Tag Kit for my sister. The liner is properly black and the mascara did not smudge on the way home.
Cherry Tag is louder in real life than on my phone. I love it. Shipping took six days.
Ask the WALL
We cannot give medical advice. For skin or eye concerns, please see a doctor.
Will the shade look like the photo?
Close, not identical. Screens and skin tones change how a colour looks, so we shoot swatches in daylight without filters. Ask us if you want help matching.
Where can I see the ingredients?
On every product page, in full, using the standard INCI names. If you have an allergy, read the list before you order and do a small patch test.
Can I use the mascara and liner if I wear contacts or have sensitive eyes?
We cannot give medical advice. Patch-test first, keep products away from the waterline if you are unsure, and stop using anything that stings. Ask your eye doctor about specific concerns.
How long do products last once opened?
Each pack shows a period-after-opening symbol. As a rule, replace mascara about every three months and avoid sharing products.
Shipping and returns?
Free tracked shipping over $40; otherwise $5 in the US and $12 worldwide. Unopened products can be returned within 30 days for a refund. For hygiene we cannot take back opened makeup.
Go loud. Go on, we dare you.
New shades land on the wall every month. Questions about a shade or an ingredient? We answer within one business day.